Are you sick and tired of having a website that:
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Doesn't show up in search engine results so it gets little traffic?
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Rarely generates any leads or sales for your products/services?
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Is not up-to-date because it's so painful and expensive to get changes made?
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Doesn't allow you to take advantage of the latest Internet trends and technologies?
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Isn't optimized to meet your unique needs?
Allen Oelschlaeger, a marketing professor and serial entrepreneur, certainly felt these frustrations in 2006 with the launch of a new company.
Despite spending thousands of dollars with a tech group who supposedly knew what they were doing, his website ended up a disaster -- with all of the problems listed above.
In sharing his experiences with colleagues he realized he wasn't alone. In fact, he had trouble finding ANYONE who expressed happiness with their website or website developer.
So he did some investigation and discovered this unhappiness was caused by a common set of problems:
- Most business executives aren't Internet marketing experts so they don't know the features and technologies that SHOULD be included in their websites -- and they certainly don't know how to write the detailed specification required for any website development project.
- Most website developers don't know the first thing about marketing so they focus on the wrong things (e.g. cool technology, fancy design, hosting decisions) instead of what's important: TRAFFIC, CONVERSION and CONTINUITY.
- Most website developers aren't great business people (unless you're willing to spend a ton of money at a large firm) so the development and ongoing maintenance process is almost always plagued with missed deadlines, cost overruns, delays and, in some cases, outright incompetence and fraud.
- The final cost is almost always higher than it should have been and, no matter what the cost, the site ends up being a total waste of time and money -- for all the reasons listed above.
Allen's frustrations and realization of these almost universal problems caused him to search for a solution -- which led to the formation of Self Managed Sites in 2008.
What makes Self Managed Sites unique
Most website development projects progress through various stages of feature selection, layout, navigation decisions, design, content addition, request/order form development, and more -- over a period of weeks to months.
During this period, there's a lot of back and forth with the developer, tradeoffs made due to cost/complexity, and general confusion.
Then, once the site is "done," every change or addition requires involvement by the web developer -- a process fraught with delays, costs and hassle.
Self Managed Sites takes a completely different approach
Instead of starting each website project from scratch, we begin with a fully integrated technology infrastructure developed specifically to optimize TRAFFIC, CONVERSION AND CONTINUITY
- and based on a comprehensive content management system (CMS).
It took more than a year to develop the initial version of this infrastructure and it's constantly being improved and added to -- as new features are requested and new technologies are introduced.
By starting with this infrastructure, we are able to offer our customers the following benefits:
- Website features and functionality that would cost tens of thousands of dollars to implement from scratch (e.g., private member-only website, autoresponders, media center, e-zine technology, lead generation forms, blogs, shopping cart, integrated mini-sites, live person tracking, social networking functionality, website stats) - at a price unheard of in the Internet-development marketplace
- Rapid development so that all layout, features, functionality, design, and navigation are in place and ready for the addition of content within a couple of weeks
- Totally self-manageable so updates and changes (text and images, but also audio, video and site navigation) can be made with NO technical assistance – to eliminate the ongoing hassle/cost of working with a web developer, make it possible to keep the site fresh and dynamic for the search engines and, most importantly, enable the tight integration of offline and online marketing
- Ongoing consulting, training and support to ensure every one of our online systems gets tons of traffic, converts traffic to customers, builds customer loyalty, and fully meets our customer's business needs
Again, all our sites are based on technology that enables total self-management and includes all of the features/technologies needed to optimize TRAFFIC, CONVERSION and CONTINUITY, the three keys to a successful online presence.
... and at a price unheard of in the Internet-development marketplace.
So, do you think we might be able to add value to your business?
If so, you should contact us right away. Just submit the form above and we'll get back to learn your specific needs, determine if our offering is right for you, and present our low pricing and unconditional guarantee. |